The final report recommends that Australia's platform-specific media regulation be replaced by streamlined, platform-neutral laws. In its preliminary report, the ACCC reports monthly usage for a total population of 25 million as follows: “The use of these platforms has grown substantially over the past ten years and they are now an integral part of life for most Australians. Developing codes of media conduct that are platform neutral. On 10 February 2020 the Australian Government directed the ACCC to conduct an inquiry into markets for the supply of digital advertising technology services and digital advertising agency services. The ACCC is currently prioritising competition and consumer issues relating to digital platforms. What are the right models to think about these issues and how can they be interrogated to inform the current debate on 2018. These inquiries address a range of issues, from disinformation to antitrust . Google has substantial market power in general search services and in The inquiry was commissioned by the Australian Treasurer (the relevant minister) on December 4, 2017 and was concerned with the impact of online search engines, social media, and digital content aggregators on competition in the media and advertising services markets, and on consumers and participants in those markets. The impact of policies, regulation, and institutions on ICT sector performance, Approach to market definition in a digital platform environment, How the growth of data traffic affects interconnection charges, The decline and fall of mobile termination rates in Europe, Access pricing for very high capacity networks in the European Union, Amending German competition law for digital regulation, Article: Base Erosion and Profit Shifting (BEPS), Explanation of externalities on digital platforms, M&A activity of the main digital platform providers, https://www.accc.gov.au/focus-areas/inquiries-ongoing/digital-platforms-inquiry/preliminary-report, https://www.accc.gov.au/focus-areas/inquiries-ongoing/digital-platforms-inquiry/final-report-executive-summary. Development of digital platform codes as extensions to existing consumer protection codes. The Response … See: Digital advertising services inquiry. However the recommendation for the creation of a specialist digital platforms branch within the ACCC, will go some way to ensuring this debate is informed and that any standard continues to be relevant over time. The Government’s response to the Digital Platforms Inquiry outlines a roadmap for a program of work and series of reforms to promote competition, enhance consumer protection and support a sustainable Australian media landscape in the digital age. Its content benefits from generous funding from the Digital Development Partnership (DDP). Opening up data and make provision for informed choice in relation to data collection and storage by the consumers concerned. of digital platform services on the state of competition in media and advertising services markets in Australia. 10 February 2020 the Australian Government directed the ACCC to conduct an inquiry into markets for the supply of digital platform services. Each month, approximately 19 million Australians use Google Search, 17 million access Facebook, 17 million watch YouTube (which is owned by Google) and 11 million access Instagram (which is owned by Facebook)” (ACCC 2018: 3). Reducing the risks that are faced by online advertisers, including the lack of transparency, self-preferencing and potential anticompetitive conduct by platform operators, and the need for monitoring and oversight by regulatory agencies. The impact of digital platforms on media advertising has been pronounced, as shown by the figure above. Its content benefits from generous funding from the Digital Development Partnership (DDP). The Digital Platforms Inquiry undertaken by Australia’s competition regulator, the Australian Competition and Consumer Commission (ACCC), during the period from December 2017 to June 2019 was one of the most comprehensive conducted to that time. Canberra: ACCC. In particular, the government set aside AUD 26.9 million to fund the new digital platforms division of the ACCC and to resource further work needed. Canberra: ACCC. Digital search engines, social media platforms and other digital content aggregation platforms have come under increasing global scrutiny in recent times. The Australian Government responded to the recommendations of the final report on 12 December 2019. The legislation, which is expected to pass parliament this week, has made Australia a testing ground for digital-platform regulation as jurisdictions worldwide rein in the Silicon Valley juggernauts. Addressing the default bias in relation to search engines and Internet browsers to enable more meaningful choice. In the response the Government commits to: The ACCC has found both Facebook and Google have substantial market power in a number of markets. A draft mandatory code was released for public consultation on 31 July 2020. https://www.accc.gov.au/focus-areas/inquiries-ongoing/digital-platforms-inquiry/preliminary-report. This comes in response to the Australian Competition and Consumer Commission’s (the ACCC) Digital Platforms Inquiry Final Report (the Report) which looked into the rise of digital platforms and the impact of digital platforms on news and journalism and in which the ACCC recommended (among other recommendations) that each designated digital platform “be required to provide a code of conduct to the Australian Communications and Media Authority (the ACMA) to govern … Although the data shown is from Australia, the position is indicative of what is happening globally. Australian Treasurer Josh Frydenberg said Tuesday that Facebook had now re-engaged with news publishers and was seeking to reach commercial deals. The inquiry looked at the effect that digital search engines, social media platforms and other digital content aggregation platforms have on competition in media and advertising services markets. Australia's government on Thursday released a road map of its plans to increase regulation of digital platforms, which include creating a … The ACCC confirmed these conclusions in its final report (ACCC 2019: 8-9) and also the nature of the overall policy and regulatory response needed to address the consequences for competition and consumer welfare. The need for a more detailed and probing investigation into so-called “ad tech” services. Regulation of Digital Platforms in Australia and UK. The ACCC prepared a final report in June 2019 (ACCC 2019). Digital platform services covered by this direction include internet search engine services, social media services, online private messaging services, digital content aggregation platform services, media referral services and electronic marketplace services. The inquiry looked at the effect that digital search engines, social media platforms and other digital content aggregation platforms have on competition in media and advertising services markets. The ACCC considers that: 1. Commencing a staged process to reform media regulation towards a platform-neutral regulatory framework covering both online and offline delivery of media content to Australian consumers. The Australian Government has now released its response and an 'Implementation Roadmap' (Response) to the Australian Competition and Consumer Commission's (ACCC) Digital Platforms Inquiry Final Report (DPI Report), following a 12 week public consultation which closed on 12 September 2019.Our summary of the DPI Report is available here. The Australian government has released the final report from its 18-month investigation into Facebook and Google’s online dominance and the impact on other digital platforms. The final report recommends that Australia’s platform-specific media regulation be replaced by streamlined, platform-neutral laws. ACCC (Australian Competition and Consumer Commission). It further recognized that current legislation and regulation may well have become ineffective when dealing with the new issues for competition and consumer protection that have arisen as a result. In July of 2019, the Australian Competition and Consumer Commission (“ACCC”) concluded its high-profile 1.5-year investigation into the effect of digital platforms on competition in media and advertising markets. We are at a critical point in understanding the impact global digital search engines and platforms have on content aggregation, markets and society more generally. 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Digital Platforms Inquiry: Preliminary Report. The announcement is available on the Department of the Treasury website. New law for a Mandatory Bargaining Code has been introduced in Australia to implement a decision that publishers should be compensated for use of news content by giant digital platforms. ACCC (Australian Competition and Consumer Commission). On 4 December 2017, the then Treasurer, the Hon Scott Morrison MP, directed the ACCC to conduct an inquiry into digital platforms. The inquiry naturally focused on the two largest digital platforms in Australia, Google and Facebook. Nevertheless, Guilbeault said, he would continue to lead the charge to develop regulations similar to those in Australia that would see news organizations paid by digital platforms. https://shorensteincenter.org/the-right-way-to-regulate-digital-platforms Regulation of Digital Platforms in Australia and UK Bird & Bird LLP Australia, United Kingdom August 13 2019 Digital search engines, social media platforms and … The final legislation as passed by both houses of Parliament on 25 February 2021 is available on the Federal Register of Legislation. Following a 12-week consultation period, the Australian government has issued its response to the Australian Competition and Consumer Commission’s (ACCC) digital platform inquiry report. Addressing bargaining power imbalances between digital platforms and news media businesses by asking the ACCC to work with the relevant parties to develop and implement voluntary … 2019. The review shows that legacy policy settings and regulatory approaches need to be augmented across a wide range of issues in order to address the risks to consumer welfare and to competition that arise. This article provides an overview of the Australian Competition and Consumer Commission (ACCC) Digital Platforms Inquiry, as a case study in the new thinking about digital platform regulation taking place in many nations. Australia's consumer watchdog has called on the Federal Government to take action to rein in the market dominance of Facebook and Google in Australia, including strengthening the Privacy Act and giving Australians greater power over how their information is collected and used. The Digital Platforms Inquiry is significant as one of the more comprehensive reviews into the competition and consumer issues posed by digital platforms and the social and economic transformation that results from their widespread adoption. The Australian Communications and Media Authority has made a grab to become the main regulator of digital platforms and online content in Australia.In its … The ACCC also concluded that the role associated with the collection and analysis of data was important for preserving and increasing market power, but that the significant network effects associated with scale (ACCC 2019: 11) and strategic acquisitions by both platform operators were equally critical (ACCC 2018: 9). See: Digital platform services inquiry 2020-2025. The Digital Regulation Platform is a joint effort of the International Telecommunication Union (ITU) and the World Bank (WB). The Digital Platforms Branch will continue the ACCC’s consistent scrutiny of digital platforms, including relevant inquiries and current and future consumer and competition law enforcement cases. The ACCC has set up a specialist Digital Platforms Branch to conduct further work related to digital platform markets. On 10 December 2018, the ACCC released its preliminary report for the inquiry. The report recommended that a digital platforms branch be established to ensure that appropriate resources could be brought to bear on all issues as part of ongoing work of the ACCC. Australian Digital Advertising Policy & Regulation Guide 2015 Page 2 of 7 Welcome to the IAB Australia guide to digital advertising policy and regulationsi. Following the Australian Competition and Consumer Commission’s (the ACCC) Digital Platforms Inquiry Final Report, Australia has seen significant recent discussion on the role of privacy and data security, as well as the bargaining power imbalances between Australian news media businesses and major platforms such as Google and Facebook. What extensions do we need to the existing literature? The response was multipronged involving 23 separate recommendations, including: One of the most important conclusions, that underpins the future work that the ACCC foresaw as being necessary in this area, related to the capacity of competition regulatory agencies to effectively intervene in the online economy. The inquiry was commissioned by the Australian Treasurer (the relevant minister) on December 4, 2017 and was concerned with the impact of The final report was published on 26 July 2019 following the report being provided to the Treasurer. It was commissioned by the Australian government because of the recognition that major digital platforms were dominating the Australian media and advertising landscape and transforming the way in which Australians were engaging both socially and economically. On 4 December 2017, the then Treasurer, the Hon Scott Morrison MP, directed the ACCC to conduct an inquiry into digital platforms. https://www.accc.gov.au/focus-areas/inquiries-ongoing/digital-platforms-inquiry/final-report-executive-summary. Everything you need to know about existing rules and regulations, as well as the key policy issues and debates shaping the market, and all in one place. On 20 April 2020, the Australian Government announced it had directed the ACCC to develop a mandatory code of conduct to address bargaining power imbalances between Australian news media businesses and each of Google and Facebook. The Digital Regulation Platform is a joint effort of the International Telecommunication Union (ITU) and the World Bank (WB). The need for specific focus and for resourcing within competition agencies to enable them to develop the experience and skills needed for working in platform markets are likely to be priorities in all jurisdictions. However the recommendation for the creation of a specialist digital platforms branch within the ACCC will go some way to ensuring this debate is informed and that any standard continues to be relevant over time. Updating Australia’s merger framework to require digital platforms with market power to notify acquisitions before they are implemented. 2 The ACCC’s Final Report 3 claims that competition is “not working” in the media, … It concluded that Facebook had substantial power in the market for social media services, and had 46 per cent of the Australian display advertising market by revenue compared to the next largest participant with less than 5 per cent (ACCC 2018: 4). Review of privacy legislation with online transactions and digital platforms in mind, including mandatory take-down standards and the development of platform dispute resolution processes, including the possible establishment of a digital platforms ombudsman. This reflects a policy view that the large disparity in bargaining power between platforms and individual publishers requires positive intervention to support quality journalism … On 10 February 2020 the Australian Government directed the ACCC to conduct an inquiry into markets for the supply of digital platform services. The report concluded that Google has substantial power in the market for digital search services, with 94 per cent of online searches, and in referral traffic in relation to news media businesses. The direction also covers digital advertising services supplied by digital platform service providers and the data practices of both digital platform service providers and data brokers. Australia will make digital platforms pay for news they repost and the Indian government unveiled new digital platform rules among other news in the big tech world. Digital Platforms Inquiry: Final Report. The Australian government formally responded in December 2019 and in effect accepted all of the recommendations to be implemented via a roadmap. By Dirk Auer (International Center for Law and Economics) 1. More information on this government response can be found on the Department of the Treasury website. The specific combination of elements that make up the national response in any country may vary, but many of the elements will be common. The latest policy and strategy reviews in the UK and the recent market inquiry in Australia will likely be springboards for tighter competition law enforcement and regulation (including co-regulation via codes of conduct), to ensure that the benefits to society those platforms and search engines bring are not at the expense of consumer welfare, high quality … Australia moves to police digital platforms and reform media regulation. Contact the Digital Platforms Branch at digitalplatforms@accc.gov.au or through our Infocentre. But some have specifically examined the relationship between In particular, the inquiry looked at the impact of digital platforms on the supply of news and journalistic content and the implications of this for media content creators, advertisers and consumers.
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